Trademark Questions

I’ve tried to answer many of the most common trademark questions I receive. Hopefully this helps clarify things for you. If you have additional questions or would like to speak with me directly, please don’t hesitate to reach out.

• What is a Trademark?
• How do I register my trademark?
• What are the benefits of federal trademark registration?
• Should I do a trademark search?
• What makes my trademark “distinctive,” and why does it matter?
• What are common law rights?
• If I have common law rights, then why do I need a federal registration?
• State registration or federal registration?
• Can I use the same trademark as another company?
• What does a “likelihood of confusion” mean?
• What does it mean if a trademark is “merely descriptive”?